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Please contact Kate Darby

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Idealog Magazine

Here’s eight creative New Zealand women you should know about

By ELLY STRANG, 08 Mar 2019

We celebrate women every day here at Idealog, but we also won’t pass on an excuse to roll out a list of inspiring women more people need to familiarise themselves with. So in light of March being our Creativity Month and today being International Women’s Day, here’s eight trailblazing women making New Zealand a more imaginative and innovative place through their work in tech, design, start-ups, urban design and more.

Idealog Magazine

Introducing Design Work, a podcast by New Zealand designer Kate Darby that shows global designers embracing new ways of working

Jan 25, 2019


Design Work is a new podcast hosted by New Zealand designer Kate Darby that interviews trailblazing creatives from all over the globe about how they design and how they embrace new modes of working, which will be hosted on Idealog's site over the coming weeks. Here, we have a chat to Darby about what inspired her to start the podcast, the gig economy and what it means for designers, and the key lessons she's learnt along the way while conducting the interviews.

UX Collective

Tour de Workforce — here comes the collective economy

July 24, 2018

What does a group of lycra-clad cyclists have to do with the future of work? More than you might think.

The peloton is a big pack of cyclists who move together through most of the race. Only one person can reach the top of that podium. So why are these cyclists hanging out together in a posse? The same reason that birds fly in formation and fish swim in schools; survival. The slipstream can create up to 40 per cent less drag. Over miles and miles of gruelling hills it is the difference between finishing and shrivelling up on the side of the road.

Idealog Magazine

Lessons from San Francisco Design Week: Bootstrapping your way to the US

June 19, 2018

Launching your start-up is a daunting task. It’s a bit like throwing a party. Your friends promise they’ll come, but you know that any legendary party needs a big turn out. So why make a launch even more challenging by doing it in the US? Dovetail X's Kate Darby explains how it can work.

Design Week San Francisco

The future of working solo is working together

San Francisco, June 7, 2018 - Debuting on Thursday 7 June at San Francisco Design Week, Dovetail X is launching the first open platform for creative and tech freelancers to build their own pop-up agencies.

With a cardboard co-working space in the Design Hub, Dovetail X is proving that collaboration can pop-up anywhere. The new platform enables freelancers to team up with each other to win bigger, better projects.

Co-founder and Dovetail X designer, Kate Darby says before Dovetail X there was no easy way for freelancers to scale. “Freelancers love their independence, but there are only so many billable hours in the day. If they team up, they can grow their network and their income.”

Unlike other freelance gig platforms, Dovetail X does not clip the ticket on freelancers or their clients. Instead it allows project leads to search for the perfect role-fit and invite collaborators on board. Freelancers can apply for roles or create their own pop-up studios to go after larger projects.

“From designers to developers to marketers, everyone told us they were missing opportunities to win big projects because there was no effective way to assemble teams. Leveraging their networks through news feeds wasn’t working, and they found other freelance job platforms often pushed low-value small projects, typically a race to the bottom on price, making it unsustainable for freelancers and unattractive for high-quality talent,” she says.

The Freelancing in America 2017 survey shows 57.3 million Americans freelanced last year, and this is expected to reach 86.5m by 2027, the majority of the U.S. workforce.

Dovetail X is evolving the gig economy to create a more powerful, collaborative version, dubbed the collective economy.

“We’ve seen how agile the gig economy can be, but the untapped potential lies in empowering this independent workforce to collaborate. Three people collaborating can achieve more in a month than they could on their own in a year,” Darby says.