About us

Dovetail X is a platform for assembling creative and tech teams to collaborate with. This original SaaS platform enables users to participate in projects and build dream teams on-the-fly, anywhere, anytime.

The freelance economy is growing exponentially across many key sectors, particularly the creative industry. As designers ourselves, we have experienced the problem many design-based organizations have in assembling skilled teams on demand. Being able to scale on-the-fly is essential to be competitive. Dovetail X is a response to this growing problem, enabling rapid skill scaling without the overhead.

Christchurch-based Dovetail X was established in 2016 and won a place at Canterbury Development Corporation backed incubator The Greenhouse, before landing a scholarship place in co-working space BizDojo. Dovetail X has also received critical in-market support from Callaghan Innovation and NZTE.


Kate Darby

Kate Darby, designer and co-founder

Kate Darby, designer and co-founder

Despite having minimal years on the clock, Kate managed to start her “career” in the creative industry early (most notably destroying wallpaper with crayons at age three). Her parents' own creative studio became a photoshop playground for her as she started her first freelancing business making Bebo skins (yes, you heard right) for her mates in exchange for snacks. Not much has changed since then, except she managed to work with big shot clients at Resn, get herself a first class honours degree in design, conceive and design Dovetail v1, and complete social enterprise accelerator program, Live the Dream. When Kate’s not designing stuff or trying to figure out why she broke her code (again), she can be found brunching, watching TED talks, or taking advantage of our beautiful backyard here in New Zealand.


Simon Darby

Simon Darby, designer and co-founder

Simon Darby, designer and co-founder

Co-founder Simon is Kate's dad, and a designer with over 30 years' experience in design, development and management. Simon's origins are in advertising as an art director, illustrator and animator. Simon self-trained in the very early days of digital design as a digital illustrator, 3D animator, and web designer, living in Hong Kong, Canada and Australia, working on projects across Asia, Europe and North America. Simon has held senior executive management roles in digital product design and development as a Producer, Project Director, Creative Director, Chief Operating Officer and Vice President in a number of international start-ups in North America and Asia. Simon is also a company director and partner in the successful design and communications practice Darby.Pro with his wife Anabel, a public relations and communications specialist.